Toys R Us: Better news
Friday, November 14th, 2008
In the last 24 hours I’ve had some email and telephone contact with the Director of Loyalty at Toys R Us, who picked up on the recent blog entries (Failures R Us 11th November and Update 13th November) regarding problems with their new rewards scheme. So, what’s the better news?
First of all a big thank you to David Sims for taking the time to get involved. The overall situation I and many others find ourselves in is a mixture of technical issues with the rewards process, for which David is responsible, and some more general customer service issues.
On the technical issues, a key page on the Rewards R Us website has been taken down temporarily until that problem is fixed. This is great, as it prevents more and more customers running into the same problems, and is a far better approach than simply leaving it online. A much more customer focused approach. I won’t bore you with the technical details of the problem, but I understand it has been properly identified, which is more than half the battle in sorting it out.
On the general customer service issues David has been provided with all the necessary details and will pass them on to the areas concerned.
So, I now fully understand why they’ve got the problems they’ve got and a key step (taking down the Retro-Credit page) has been taken towards reducing the pain for other customers. I believe the technical problems with the scheme itself will be overcome quickly now, though suspect the more general customer service issues noted in the 11th November article will take a little longer.
Sometimes when a fundamental problem happens in a project it is all too easy to put all the effort into sorting out the root of the problem and not enough effort into recognizing and dealing with the effects. Now there is evidence Toys R Us are indeed concerned about how this is affecting customers - I hope others see the evidence too.
I understand the response to the scheme has been quite astounding so let’s hope all problems are sorted soon and Toys R Us have a successful seasonal period. The economy needs schemes like this to succeed in parting us from our money in these harsh times!

Here am I, looking for a Project Manager role, and Toys R Us demonstrate that time to market is more important than quality. What chance do I have?
